About GDN marketing

About Google Display Network Advertisements (GDN


GDN stands for Google Display Network.
It's a display ad made by Google.
I'm sure most of you here have seen book GDN ads when you're going around the media or blogs (except Naver/Next.



I've been receiving a lot of inquiries from publishers recently, so I'd like to make it easier to understand.


In fact, the understanding of GDN advertising is not easily understood by even people with some experience in Internet advertising. It's not easy to explain. It's a very complex ad or an ad that you should know if you're a marketer. The reason is that this ad is associated with the most areas of existing Internet ads, and mobile, PC, and tablet PC are all available on three devices.

Google creates 10 banner forms and exposes them to all of its affiliated sites (probably at least 30,000) based on four different targets. All sites include most media outlets, including Chosun/Central/Hankyore, and even T-Story blogs, YouTube, and college bulletins. To put it simply, most people get GDN ads.


This GDN ad has four targeting methods that can be found on numerous sites to match our books.
The four are as follows.


Keyword targeting (text targeting):
--> This is an advertisement that matches and is exposed to the relevant partnership area when the keyword is in the web document of the GDN alliance area. In other words, when someone typed "Fictionary Baek Ga-heum" on Naver, if I'm advertising the GDN for "Fictionary Baek Ga-heum," the banner of "Fiction Baek Ga-heum" is exposed in the GDN partnership area of the media or blog where Baek Ga-heum's book review is published. To give you a deeper example, it's like this. Writer Baek Ga-heum came out to the healing camp and talked about his autobiography. The next day, the news will be all over the place. The article will probably be exposed to all advertising areas on the Internet. In other words, when someone hits the keyword "Baek Ga-heum" on Naver or Daum and moves to a blog or media company, the advertisement is exposed.


The second is the crab location advertisement.
--> This is an idea. That is, you can type as you think. If you type the keyword Diet Book, in the Google GDN operating system, Edwards, you will be exposed to sites related to dieting, but you can exclude them and add them. If a marketing book of economic management is released, enter keywords such as economy, marketing, and management into the publishing location and it shows the relevant site. Data on how many daily visitors this site has. Select an option here to target.


The third is subject-targeting.
--> The topic of GDN is simply a section of the Internet bookstore Aladdin. There's no need to check your health and hobbies. Within each topic, you'll find a series of affiliate sites. You can choose the right section and proceed.


The fourth is re-marketing. This re-marketing is the most important.
--> You've probably seen banners that keep following you. There's only one reason. Because I went in and out of the site. If you've reached the landing page at least once by pressing a banner made by KEYPUB, you've probably seen our ad. This principle is simple. It's because we planted Google scripts on the landing page or site. This script has automatic replication, leaving the cookie value on your device.


Only those who have this script, who have this cookie value, follow the banner and expose it! This is the advertisement that is exposed by setting up each list in marketing. I have about 8 million advertising parameters because many publishers are grateful for the advertisement. So, there are many targets like this in KeyPub, and among them, we tend to do marketing only.


But GDN does everything with a beading budget.
It's more revealing depending on who spends more money.
In addition, GDN is exposed to all three devices: PC and mobile tablet PCs.
PC costs about 600 to 700 won per click and mobile costs 150 to 200 won per click.


Mobile marketing is the trend these days. It's not just the trend, it's a lot more mobile-click rates than PC-click rates, and it's dozens of times. The reason is that as the payment limit on the mobile phone becomes 300,000 won, the payment of around 10,000 won and 50,000 won is made through the mobile phone. You can check it by asking the person in charge of each Internet bookstore about the recent mobile sales status.


GDN is sophisticated in its operation, so it's better to be professional.


It's pretty complicated when you enter the Google AdWords operating system. Minor operational system mistakes can eat into the budget, and incorrect targeting can be difficult to maximize efficiency.